Launch Group

Monday, April 5, 2010

AUSTRALIAN THINKERS STEP INTO THE TED SPOTLIGHT

TEDxSydney by General ThinkingSaturday 22 May 2010 at CarriageWorks

The Sydney based General Thinking network is proud to announce its inaugural TEDxSydney event, to be held at CarriageWorks in Sydney's Eveleigh on Saturday 22 May 2010. Globally acknowledged as one of the world's most influential new media brands, TED and its offshoot TEDx program is a US based not-for-profit enterprise devoted to the propagation of "Ideas Worth Spreading."

TEDxSydney 2010 will offer a coveted speaking platform to 20 of Australia's leading innovators and thinkers, both well known and yet to be discovered.

The free event will be attended by an invitation only audience of 650 changemakers, innovators, thinkers, creatives, cultural leaders, social pioneers and TED enthusiasts. Half of the seats will be allocated to members of the public via an application process available at TEDxSydney.com. TED devotees from Australia and around the world will be able to tune into the event via a free, live webstream.

TEDxSydney is being organised by Sydney retail pioneer, Remo Giuffre (REMO General Store) and his General Thinking network of thinkers and collaborators.

"TED is a unique learning environment which pays homage to the potency of ideas," said Giuffre "Speakers are invited to the stage based on the merit of their ideas and TEDxSydney continues this tradition. For TEDxSydney we felt that we would establish a platform for local thinkers, doers and storytellers. We consider our role to be that of talent scouts; unearthing people from this part of the world, who inspire, and through their ideas and actions, make a powerful contribution to life on earth."

For more information and to view the entire press release please press the link:
TEDxSydney_Media_Release_6_April.doc

Wednesday, March 31, 2010

GREATER SYDNEY PARTNERSHIP LTD APPOINTS PETER HOLMES A COURT FOUNDING CHAIRMAN

The Directors of the Greater Sydney Partnership Limited announced today the appointment of Peter Holmes a Court as Founding Chairman.

The Greater Sydney Partnership is an independent, not-for-profit, limited company, with seed funding from the NSW State Government and other public and private sector stakeholders. The three founding partners are the Committee for Sydney, the Sydney Business Chamber and the Tourism & Transport Forum.

Greater Sydney Partnership Director Christopher Brown said the Partnership has grown out of eighteen months work researching the views, interests and ideas of stakeholders within Australia and around the world.

"Peter Holmes `a Court was a natural choice for the role of Chairman. Peter is both a passionate ambassador for Sydney, and a wonderful representation of our next generation of Australian leaders. He has a breadth of experience here and overseas as a business leader, an entrepreneur, an advisor to government and a community advocate," Brown said.

"The new independent structure will ensure the significant work completed to-date will be allowed to flourish in an apolitical environment, exclusively focused around the interests of greater Sydney."

The launch of the Greater Sydney Partnership will take place on 30th April at Carriageworks, Sydney.

Wednesday, January 27, 2010

Welcome to Future Forum

"The Future of Television"

How we are likely to consume television in future years?
What will drive this change?
How quickly can we begin to enjoy the furit of technological developments within Australia and overseas?

Join our free live interactive webcast featuring:

Mark Scott - Managing Director ABC

James Scott - Managing Director, Media and Entertainment Industry APAC, Accenture

Mikael Borglund - CEO, Beyond

Rob Leach - Head of MCN Connect, MCN

Chris Albrecht - Editor, NewTeeVee.com

Moderated by Bridie Barry - Sky News Business Channel & Media week co-host

Friday 29 January 2010 at noon - Register here -->http://www.viocorp.com/future_forum

Register to tune into Viocorp's free online broadcast, for a lively debate on the future of Television.

Wednesday, January 6, 2010

FAREWELL NOUGHTY, MAKE WAY FOR THE "TEENIES" - Community-minded Gen Z will stamp its identity on the next decade

Media Release

FAREWELL NOUGHTY, MAKE WAY FOR THE "TEENIES"

Community-minded Gen Z will stamp its identity on the next decade

5 January 2010: It's no surprise Australia's next generation of teenagers have given their imprimatur to names like "the Teenies" or the "Teenties" for the decade ahead. With Generation Z poised to vote,enter the workforce, and become the focus of consumer targeting, this will be their decade.

Other names for the new decade, suggested in a recent survey of more than 2,000 Australian teenagers aged between 12 and 18 years, included: "the uncertainties" and the "tormenting teens." The online research was conducted last week by the world's largest virtual world for teens, Habbo Hotel. A combination of virtual world, game and social media site, Habbo Hotel has more than 4.4 million registered characters in Australia and more than 155 million worldwide.

Indepth research by Habbo Hotel into the attitudes and behavior of Generation Z suggests a more cautious, conservative and community-minded group of young adults is emerging, in contrast to the fame and fortune seeking Generation Y.[1]

"Generation Z is certainly emerging as more of a 'we' generation than the 'me' generation,, said Jeff Brookes Regional Director Asia Pacific, Sulake (Sulake owns Habbo Hotel). "On the whole, they have a strong sense of community and social justice values, and they tend to see through the superficial fairly quickly. For example, they are more likely to see their parents as role models, rather than celebrities or sporting stars. They also regard fairness and the absence of discrimination in the workplace as more important than money or status.

"Despite a high level of concern around issues such as the sustainability of the environment, they are showing up as cautiously optimistic overall," he said.

Key research findings around Generation Z:

Generation Z's most popular goal for 2010 is "just being happy." Also on the New Year's list were resolutions around friendships, fitness and school performance. The classic New Year's resolutions around: weight, romance and money were much lower down the list.
Most teens summed up 2009 as "a year full of surprises." However, any doom and gloom outlook caused by the global financial crisis was absent from teens responses with only 6% calling it "a sad year." More teens claimed it was their "best year ever" (11%) than 4% classifying it as their "worst year ever" (4%). "a difficult year" (15%) as those who claimed it was "a fun year."
The majority of teens (31%) said they are excited about 2010 with 23% saying they will "just wait and see" what the year holds for them and 19% saying they weren't sure what to expect. 15% of teens surveyed said they were nervous about 2010.

Environmental issues:

81% of teens say they are concerned about the environment
Almost one third claim they're more worried about global warming than their parents
Only 11% are happy about the job world leaders are doing about global warming issues; 20% are happy with the job the Australian political leaders are doing
90% of teens believe Australia should be investing in renewable technologies
85% believe they could personally be doing more to help the environment.

If Australia lowers the voting age, will teens vote?

More than half (51%) of teens under 18 said they would be interested in voting and having their say, 6% were unsure and only 13% said no they would not be interested in voting. A further 27% said they wanted to vote - but only when they turn 18 years old.
Almost 66% of Australia's teens say they are interested in politics.
Half (50%) of Australia's teens say they will make independent choices about who they vote for - without the influence of their parents. 22% say they haven't decided whether they will follow their parents voting habits, and 10% say they don't know who their parents vote for.

Teenglish - Habbo's top 25 Buzz teenglish words for 2009:

1. diss - Disrespect
2. fail - Either to show disapproval for something or when someone does fail at something. Sometimes spelt with a "ph" and "epic fail" (or "epic phail") is the highest form of failing.
3. ftw - For the win, used to show enthusiasm for something i.e kittens FTW
4. hai - Hi
5. idc - I don’t care
6. idk - I don’t know
7. ily - love you
8. irl - In real life
9. jks - Jokes
10. k or kk - Ok
11. meh - Indifference, couldn’t care less
12. noob - A new person, newbie but often used to make fun of anyone they don't like
13. pwn, pwned, pwnage - To own someone, beat them at a game or when someone has been taught a lesson.
14. plz - Please
15. props - Proper respect
16. rents, rentz or rentals - Parents
17. rofl - Roll on the floor laughing
18. soz - Sorry
19. srs - Serious, seriously
20. sup - What's up? What's happening? (Normally used: "hey sup")
21. tbh - To be honest
22. totes - Totally
23. ty - Thank you
24. w.e - Whatever
25. zomg - Something even more amazing or shocking than omg

-ends-

Further information: Sally Robertson (02) 9492 1089 or mobile: 0400 927 003

About Habbo Hotel: www.habbo.com.au Habbo Hotel is the world's largest virtual world for teens. Users join by creating a fully customized online character called a Habbo. From there, they can explore many public spaces and thousands of rooms created by other users in the virtual world, play a variety of games, connect with friends, decorate their own rooms, and have fun through creativity and self expression. Currently there are Habbo communities in 31 countries on six continents. To date, over 155 million characters have been created and over 15 million unique users worldwide visit Habbo Hotel each month.

[1] Comprehensive online research on thousands of teens in Australia and around the world demonstrates there is a sub generation of youths with markedly different characteristics and value systems to that of their Gen Y predecessors. The findings are part of nine separate surveys, each of which included an average of 2,000 participants aged 12 to 18 years‐old undertaken by Habbo Hotel during 2009. The research was conducted by Habbo Hotel Australia and developed and analysed by Launch Group.

Labels: Just for Fun, Media Entertainment and Technology, Teen Trends

Tuesday, December 15, 2009

The Next Generation has Landed

Youth Forum Releases Unique Research Defining "Generation Z"

Informed purchasers: Gen Z love advertising, but research carefully before deciding
Gen Z cares less about fame & fortune than Gen Y & more about enjoying their work
Brands must align with Gen Z values: altruistic, environmentally aware & community-minded

Move over Baby Boomers, enough of Gen Y, 'Generation Z' is the influential new consumer group to watch, Singapore's leading marketers, government representatives and top youth brands were told at the Next Generation forum.

The Forum unveiled the results of more than 12 months of research into the characteristics, values and media and brand consumption habits of Singapore youth currently in the teenage demographic - otherwise known as Generation Z.

The comprehensive online research features responses from thousands of teens in Singapore, South East Asia and around the world, and demonstrates there is a sub generation of youths with markedly different characteristics and value systems to that of their Gen Y predecessors. (Generation Y is a globally recognised name for the high profile generation of youth currently aged between 19 and 30 years old.)

For more information and to view the entire press release please press the link:
GenZFINAL.DOC

Thursday, November 12, 2009

Launch Group Supports Movember

Movember is a fantastic Aussie initiative (now gone global). This annual, month-long celebration of the moustache, highlights men's health issues, specifically prostate cancer and depression in men. (See: www.movember.com)

Mo Bros, supported by their Mo Sistas, start Movember clean shaven and then have the remainder of the month to grow and groom their moustache. During Movember, each Mo Bro effectively becomes a walking billboard for men-s health and, via their Mo, raises essential funds and awareness for Movember's men's health partners - The Prostate Cancer Foundation of Australia and beyondblue - the national depression initiative.

Launch Group share this classic and clever MO-vertisement ... in honour of all the Mo Bros. (Don't mind the subtitles.)

Visit --> http://www.youtube.com/watch?v=f2EdEDVej2A&translated=1

Thursday, October 29, 2009

NEW RESEARCH: The Financially Responsible Generation, With an Appetite for Credit

Half of Australian teens already saving for cars and houses

More than a third of Australian teens pay their own mobile phone bills

'Credit 101' still required to educate teenagers about credit and debt

New research jointly released today by Veda Advantage, Australia's largest credit bureau, and teen researcher Habbo, reveals our next generation of spenders. Generation Z are happy to save, and are more cautious about spending than their Gen Y predecessors, however they lack in some areas of financial knowledge.

The nationally representative online study of almost 2000 teenagers aged between 12 and 18 years, conducted by teenage researcher Habbo found Australian teenagers have strong convictions about paying bills on time, and 'do not like owing people money at all' - even if it's to their parents.

For the survey results and to view the entire press release please press the link: VedaHabbo.docx

For more information about Habbo please visit: http://www.habbo.com.au/

For more information about Veda Advantage please visit: http://www.vedaadvantage.com/

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