We're passionate about achieving your goals
Welcome to Launch Group. We are an award-winning, boutique PR content and influencer marketing agency helping innovators and change agents tell their story. Headquartered in Sydney, our clients span Australia, NZ, Asia Pacific, The United States & the Middle East.
Our award-winning approach to publicity will help you achieve targetted, high visibility media outcomes. Working to a strategic plan, our services include campaign creation and management, ongoing retainer based PR work, media management, media coaching and issues management.
The future of communication is all about content creation; whether that be traditional PR content such as media releases and speeches, or digital content for websites, blogs, social networks and other online communication channels, research or marketing communication - we don’t pay lip service to it, we do it!
Are you using your social channels to build brand loyalty, drive conversations and build authenticity around your brand? Launch Group can help you develop a social strategy and content plan, establish new social channels and take care of your community management. We can also train and coach your inhouse team.
We design, create and manage events that engage your stakeholders - from launch parties and media events to branded forums or intimate boardroom gatherings.
Need to give your personal profile a boost? We can create a personal brand plan for you which includes a great bio and image library, setting up and helping drive your online channels and a PR plan to help establish or amplify your voice in the media.
We have a deep expertise in government-facing campaigns and policy work as well as strengths in research papers and white papers and other long-form content.
Some of our recent video work
Some of our other custom services ...
All your video production needs- TVC, corporate videos, web campaigns and timelapse.
Let us help you design your web presence through responsive websites, social media and digital platforms.
We will work with you to develop a media training program for your business.
Efficiently we provide access to the best research data from surveys and other customer analyses.
Take advantage of our award-winning expertise
PR can be considered a fluffy endeavour. Launch Group put science and strategy behind our client results – and all our campaigns are measured. There is a life-cycle to the image-building process, and we help you understand and unlock the key to that process to deliver high impact, long-lasting results.
Contact us to find out more
We deliver on our promises. Usually, we exceed them.
Take a look at some of our results:
From start-up to IPO-ready, Launch Group has produced award-winning results for this emerging business brand.
We have worked with Australia's leading media saleshouse, MCN since 2004, supporting the growth of the company MCN from a $50 million to a $500 million+ operation. A joint venture between Foxtel and FOX SPORTS, MCN is responsible for the advertising interests of 68 subscription television channels brands, 122 websites, 33 m-sites, 59 apps, 3 IPTV services, 3 Digital-Out-Home TV locations and Qantas In-Flight Entertainment. MCN will shortly take on representation of the Ten Network’s television and digital assets.
"The standout difference with Launch Management is their genuine enthusiasm behind the message - this infects the journalists that they talk to and adds enormous value to the client. They are canny readers of the audience, and give insightful advice; the fact that they are also fabulous to work with just makes Launch the team to have on your side."
"I highly recommend the thoughtful creative team at Launch Group. Our needs are sensitive and nuanced and Launch has provided the insightful strategic angles we have needed to build our messaging and brand. "
"Launch Group are a small agency who get big results. Their work in 2014 was pivotal in positioning StartupAUS and getting Australia's startup eco-system on the national media and govt agenda."
"I've been in business for a long time, and I've never seen any agency (PR or otherwise) have such an immediate and powerful impact. In just a few months Launch Group helped elevate my public and various brand profiles beyond all expectation. They've also made PR a great investment for me, helping generate more cash than I've spent on paying them."
"Launch provide profile-raising services from media relations through to targeted speaking opportunities. We enjoy working with Launch and see them as an extension of our MCN team"
Here's some of our team...
A founder of both Launch Group and leading ideas festival TEDxSydney, Fleur has spent the past two decades working within and representing some of the world's most innovative media and entertainment brands. Prior to founding Launch Group in 2004, Fleur was head of corporate communications for Channel Seven and Director of Communications, Marketing and Tourism for the City of Sydney in the lead-up to the 2000 Olympic Games. Fleur has worked as a journalist and copywriter and will publish her first business book in 2015.
Georgina is LaunchGroup’s Operations Manager and financial controller. Georgina is a qualified lawyer with more than a decade’s experience in company set-up and business operations.
Launch Group was established in Sydney in 2004. Headquartered in Sydney, within the professional section of Fox Studios Australia, Launch Group represent and position clients across Australia, New Zealand, Asia Pacific and the United States. Launch Group have an office in California, United States.
Our current clients include
Our clients are up to big things, here's some recent news...
TechSydney launches EnviroTech Alliance in partnership with Spark Club, Fishburners, Launch Group and Girl Geek Academy First meet-up 17 March 2020, Fishburners, Sydney Startup Hub 28 January 2020: Technology advocacy body TechSydney has partnered with leading startup and environmental champions to create the Envirotech Alliance, bringing together hundreds of professionals […]
STEM LEADER SARAH MORAN JOINS TECHSYDNEY BOARD TechSydney has appointed technology leader and STEM advocate Sarah Moran to its board. The high profile Co-Founder and CEO of the global movement Girl Geek Academy, will help lead initiatives focused around growing the pipeline of women entrepreneurs. Sarah has been immersed in […]
Get Your Shift Together. As I watch the Australian skies blacken, the news channels go ticker-tape orange or decide whether or not it is smoke-safe to take my children outside, I feel the shift. As I talk to people in the street, in my office, on the phone, on Facetime, […]
By Fleur Brown, CEO Launch Group Let’s cut straight to the cringe – most people, including you, dislike the term “personal brand.” If you’re the exception, this post isn’t for you. Everyone else, stay with me. I hear you: “The influencer movement is so fake,” “I don’t want to be […]
Ben Burns, Chief Operating Officer and Chris McCarney, Chief Revenue OfficerSydney, Australia, 14 August 2019 – Evergen, Australia’s fastest growing solar and battery systems provider, is expanding its management team with two significant new hires – Ben Burns as Chief Operating Officer and Chris McCarney as Chief Revenue Officer.As a founder and CEO of several companies, Ben […]
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We’d love to hear about your plans and how we can help. Give us a call, or drop us a line using our contact details below.
The Sydney Office is based out Fox Studios Australia.
